Even though the big game isn't being played in Nebraska and neither of the teams hail from the Cornhusker state, the city's name will almost certainly be shouted repeatedly by Bronco's quarterback Peyton Manning.
Manning is known for using the city's name as a call during games, including the last time his team was headed to the Super Bowl in 2014.
ICYMI: How many times did Peyton Manning yell Omaha on Sunday?January 13, 2014
After those 2014 playoff games when he was heard shouting "Omaha" dozens of times, Manning explained himself. Sort of.
"I know a lot of people ask what Omaha means," he said at a news conference at the time.
"Omaha is a run play, but it could be a pass play or a play-action pass, depending on a couple things: the wind, which way we're going, the quarter, and the jerseys that we're wearing. It varies, really play to play. So, there's your answer to that one."
Well, that clears that up.