True to the "Patriot Way" of leaving the past in the past, the team has successfully scrubbed itself clean of any Hernandez remnants. The Patriots initiated a program in which anyone could turn in a No. 81 Hernandez jersey for a different team jersey for free. It was a clever public relations maneuver that cost the team almost $250,000.
Players have been ordered to refrain from speaking about their former teammate, who was one of Brady's favorite receiving targets.
The current Patriots roster, set to play the Denver Broncos for the AFC championship on Sunday, has earned its moniker as a plucky team that has defied odds as one significant player after another -- Vince Wilfork, Jerod Mayo, Rob Gronkowski, Tommy Kelly -- was lost for the season.
"This is a team with real mental toughness," Kraft noted. "I don't know what's going to happen, but it reminds me of our '01 group. We didn't have the best players, but there was a sense of togetherness that was special."
That team won the first Super Bowl in franchise history in surprising fashion. The 2013 team may or may not bookend that feat. So what has Kraft learned about the business in between?
"I've learned not to be surprised when unexpected negative things come along," Kraft answered in a wide-ranging interview last week. "Everyone is there for the good times. It's how you handle the difficult times that will separate you.
"It's like keeping a family together. Let's be honest: This is a sick business. [The NFL] is going for parity. Your games get scheduled in terms of how well you did. You draft according to how well you did. You're punished for excellence, in a sense.
"You all have the same household budget you can spend, so you have to be wise. You have physical injuries that happen that are acts of God beyond anyone's ability to predict. You have to be very, very artful in how you design the team.
"It's like managing a business portfolio. And in the bottom third of that portfolio, the bottom third of your team, you need to be looking for specials that other people don't know about. Players like [defensive tackles] Chris Jones and Sealver Siliga.
"We've had a lot of those. Our football people have done a great job. But you can't rest. Once you think you've got it knocked, look out."
Kraft was blindsided by the charges levied against Hernandez, who, upon signing a five-year, $40 million extension in August 2012, kissed his team's owner, vowed to be a role model, then donated $50,000 of his new contract to the Myra H. Kraft Giving Back Fund.
"It's the saddest, most unfortunate part of our history with the team," Kraft said solemnly.
It is one of the lone blemishes on an otherwise brilliant success story in which Kraft transformed a football doormat into a juggernaut.
Kraft had his sights on purchasing the Patriots as far back as 1985, when he bought an option on a parcel of land adjacent to the team's stadium. Three years later he bought the stadium out of bankruptcy for $25 million, which included the stadium's lease to the Patriots.
In 1994, Orthwein offered Kraft a $75 million buyout of his lease so he could move the team to St. Louis. Kraft, who had tried in vain to purchase the Red Sox, refused.
He was among a who's who of groups interested in buying the Patriots that included Walter Payton, Donald Trump, Paul Newman, author Tom Clancy and Robert Tisch.