Anthony Harvey has posed for more than his share of embarrassing family photographs.
There was the plaid vest-themed photo, the musical instruments-themed photo and, of course, the "floating heads" photo of his family in black turtlenecks against a black background.
But Harvey said never in a million years did he expect to come across any of them while surfing the Web.
That all changed when a link took the 24-year-old to AwkwardFamilyPhotos.com and a circa early 1990s photograph of him, his brother, father and stepmother -- each in a bunny ears headband.
"I was really red in the face for about a whole day," the Baltimore musician said about finding the photograph, which the site's bloggers called "The Cottontails."
When he first saw the photograph, he said he used the alias "chiatronne" to comment online, "uh ... I'm the kid on the lef t... I dont' know how this got on the Internet but pardon me while I go jump in front of a truck..."
But after the initial sting of surprise wore off, he said he was good natured about it and became a fan of the blog.
Incidentally, he said, the bunny ears photo was taken during the holidays to spoof the movie "Harvey," which was about an imaginary 6-foot rabbit.
"I love it," he said. "They're pretty damn funny."
And he's hardly the only one to find humor in the site.
In under 30 days, AwkwardFamilyPhotos.com has drawn about 15 million visitors, sometimes hitting nearly 3 million in one day.
"It's tapping into something universal," said blog co-founder Mike Bender, 33, of AwkwardFamilyPhotos.com's success. "Everybody has experienced not only the awkwardness ... [but] I think there's something almost cathartic for people to share their awkwardness. That was always the hope."
The Los Angeles screenwriter said he and his friend Doug Chernack, 34, always had fun joking about their own families' most embarrassing moments.
They launched their blog to immortalize the "ultimate symbol" of domestic hilarity: the family photo.
"It kind of embodied it all," Bender said.
When the site went public, the two mixed photos they had found on the Web with images from their own families and friends.
But now, Bender said, more than 99 percent are user-submitted.
"It was insane," he told ABCNews.com. "I didn't expect this kind of traffic."
By the end of its first week, the site was receiving just under 2 million hits a day. They've already been approached for book deals by Harper Collins, Penguin and Random House.