Is Pepsi's New iPhone App in Poor Taste?

Photo: Pepsi?s New iPhone App in Poor Taste? New app helps men ?score? with women, then brag about it.

A new iPhone application from Pepsi that claims to help men "score" with women and then brag about it is drawing ire from all corners of the Web.

Called AMP Up Before You Score, the application recently launched to help promote the company's new AMP Energy drink. It's a "roadmap to success with your favorite kinds of women" that will "change your game and raise your expectations," Pepsi promises in the app's description.

The app breaks women into 24 categories, from artists and aspiring actresses to bookworms and businesswomen. Once the user has identified the kind of woman he's trying to score, he can use the app to "study up quick with a cheatsheet on the stuff she's into, with lists, links and some surefire opening lines."

If the guy gets lucky, the app lets him keep a Brag List, with names, dates and other details. It also encourages users to "flaunt it," by sharing their lists with friends via e-mail, Facebook and Twitter.

But the new app has generated scores of online attacks from blogs, Twitter users and Facebook members.

The popular female-focused blog Jezebel called it "unacceptable and ridiculously offensive."

On Twitter, adopting the hashtag #pepsifail, hundreds of users protested the new app, some even threatening to boycott the company's products.

"Until app removed I'm guessing PepsiCo CEO Indra Nooyi advising her daughter to avoid boys with iPhones," tweeted one user.

The criticism reached such a pitch that Monday Pepsi tweeted an apology.

"Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste & appreciate your feedback. #pepsifail," it tweeted from the AMPwhatsnext Twitter account.

Still, the app isn't without fans. Even some women have tweeted their support.

"I'm very comfortable w/ my "digitalfemmeness". I think Pepsi's BEFORE YOU SCORE app is brilliant! Funny! Cute," wrote one Twitter user.

The application isn't the only one to have stirred debate. Here are a few other iPhone applications that courted controversy.

Baby Shaker

In April, the 99 cent Baby Shaker, was pulled from the App Store after it prompted outrage from organizations such as the National Center on Shaken Baby Syndrome and the Sarah Jane Brain Foundation.

The description of the app said, "See how long you can endure his or her adorable cries before you just have to find a way to quiet the baby down!"

The program displays a black and white picture of a baby with the sound of crying. Users shake the iPhone to stop the crying until Xs appear on the eyes of the baby. The company behind the app, Sikalosoft, did not immediately respond to requests for comment.

Apple offered an apology soon after it appeared, the same day the App Store reached 1 billion downloads.

Apple spokeswoman Natalie Kerris said the game was "deeply offensive" and should not have been approved for sale, according to The Associated Press.

"We sincerely apologize for this mistake," Kerris said in a statement.

'I Am Rich'

Before Apple yanked this $999.99 iPhone and iPod Touch application from the App Store in August, eight people had purchased the functionless application.

Designed by German developer Armin Heinrich, the program did nothing but broadcast to the world the wealth of the owner. Once downloaded and activated, "I Am Rich" displayed a glowing, red "ruby" on the user's iPhone screen.

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