Is Pepsi's New iPhone App in Poor Taste?

'Freedom Time'

Although Apple is notoriously tight-lipped in its external relationships, one intrepid developer was able to get none other than the man behind the curtain, co-founder Steve Jobs himself, to weigh in on his rejection.

Almost on a whim, Alec Vance and Court Batson submitted "Freedom Time" to the App Store gatekeepers last summer.

"It's been a long eight years, but a new dawn is coming to America and the world. Our long international nightmare is almost over," the pair wrote on their company Juggleware LLC's Web site.

"In anticipation of that sweet moment," the company unveiled its app that gave a precise (to the tenth of a second) countdown to the inauguration of President Obama and the end of the Bush administration.

But Apple wouldn't have any of it.

"I thought there was a decent chance they would reject it but it was a chance I was willing to take," Vance told ABCNews.com. "I was disappointed."

He said Apple told him the app was defamatory. But Vance disagreed and decided to let the company's CEO know about it.

Surprisingly, Jobs wrote back: "Even though my personal political leanings are democratic, I think this app will be offensive to roughly half our customers. What's the point? Steve"

Vance wasn't entirely pleased with the company but was impressed by the CEO and took it as a good omen, he said.

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