Prospective Pet Adopters Overlook Black Dogs and Cats, Shelters Say

Oct. 9, 2009 — -- They're just as friendly and just as furry, but black dogs sitting in animal shelters are often overlooked by prospective pet owners, according to animal rescue professionals who have dubbed the problem the "black dog syndrome."

"What we've learned is that large black dogs, and also black cats, tend to be the last ones to get adopted from shelters," said Kim Saunders, the head of shelter outreach for Petfinder.com, a Web site often used by people looking to adopt pets.

"As a result, there are more of them in shelters and are euthanized more because of the lack of space," said Saunders, who says that one of the reasons she believes black dogs are overlooked is because they don't photograph as well as lighter-colored animals.

On sites like Petfinder.com that list more than 300,000 animals that are up for adoption, bad photographs of dogs can result in them being ignored altogether, said Saunders.

For some shelters, the problem is so bad that they've developed special promotions to help draw attention to their black pooches.

Hope Hancock, the executive director of the Prevention of Cruelty to Animals of Wake County in Raleigh, N.C., said that her shelter offered a sort of blue plate special to help get their black dogs adopted.

As part of the campaign, Hancock said a poster was developed to promote the black dogs in the shelter and it was decorated with a string of blue lights. People who decided to take home the black dogs were given a discount off the routine adoption fees.

"Sometimes black dogs are seen as scarier by people," said Hancock. "It's very, very unfair – you can get a bite from a little yellow Chihuahua faster than one of the bigger black dogs."

"It's not a fair assessment but it's the one that's made a lot of the time," she said.

Hancock said that the Raleigh shelter has also offered a deal on black cats, who also tend to go unnoticed.

The shelter developed a special portion of their Web site dedicated to these black cats and gave them each a superhero nickname, handmade them capes, and photographed them in the costumes.

"Many times, the black cats with no markings, much like the black dogs, appear to be a little bit plain, even though they're bursting with personality," said Hancock, "So we have to accentuate that."