"[We do it] to get your attention because we know that domain names are important. In fact, they're so important that people refer to them as 21st century real estate," she said. "We want to make sure we get your attention before you lose [your domain name]."
Some domain names, including generic words such as toys and sex, are so valuable people are willing to pay millions of dollars for them when they're available. But even owners of smaller websites should pay attention to the expiration dates of their domain names, Jones said.
"You should still take your domain name seriously," Jones said. "If you're using it, you're directing traffic to it. ... If you lose it, getting it back can be difficult."
But regardless of whether the police department gets its domain name back, Nelson said he takes issue with the content that's taken its place.
The stretch of Highway 11 in Bluff City where McCrary was caught speeding is especially highly trafficked with heavy-footed drivers, he said.
What McCrary and others call a speed trap, Nelson said, is a public safety necessity.
Before the camera was installed in December 2009, he said there were nine to 13 accidents in the area each month. Since January, when the department started issuing citations for violations captured on the camera, there have only been three wrecks in the area, he said.