Satellite Radio Technology Cruising
Oct. 5 -- Don’t touch that dial. Thanks to something new in the air, you might not have to channel surf in your car ever again.
Where radio radically changed the way the world received news and information in the 1920s and ’30s, satellite radio promises to extend the range of what its proponents say will be virtually static-free programming to anywhere in the continental United States. Aiming to offer more than 200 new ad-free channels, two companies are hoping their new satellite radio services will do for radio what DirecTV does for television … but in both the home and the car. (DirecTV is an investor in XM Radio.)
“The goal is to offer customers new choice and diversity … and open up the radio market to new national, creative channels,” said Vicki Stearn, a spokesperson for XM Radio, based in Washington.
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