Mark Fields, President of Ford Motor Co. in North America, recently delivered a speech at the Plug-In Electric Vehicle Conference in which he spoke of the difficulties in bringing such a technology to the mass-market. He noted, for instance, the simple fact that many people who live in apartments don't have garages and wouldn't have a way to charge their cars.
Cornell, who lives with a roommate in a two-person house, admits that it would be a "tough" situation if they both owned plug-in vehicles that needed to be charged, but doesn't see such a problem as a "deal breaker."
"If a car like that was available in an affordable price range, I'm sure we would figure something out," he says.
But as far as figuring out which technology will overthrow gas-powered cars, Cogan finds that for now "there isn't a single answer, but plenty for those who are looking to cut fuel use."