"Since the Internet is so much more integrated into our every day lives, even our love lives are being orchestrated with online tools," Madden told ABCNEWS.com. "What's more interesting about [Moberg's Web site] is that he took a decidedly low-tech approach. Even though he created a Web site, the site itself is essentially a flier -- a cute drawing that's very personalized. It's not your typical classified listing."
Three out of four "single and looking" Internet users use the Web for dating purposes -- whether it is by using dating Web sites or Googling someone before a date -- according to research conducted by PEW.
With such an overwhelming number of Web sites dedicated to singles and love, Madden said that Moberg could be on to something with his more creative approach to finding love.
"It makes sense [Moberg] would turn to the Internet to find this person -- it's a sign of the times," said Madden, who told ABCNEWS.com that she was a bit skeptical he would find the mystery girl, given the size of New York City. "Using the Internet for dating extends far beyond just eHarmony and [Match.com]. Those are just some of many avenues that can facilitate dating."
Craigslist, the online community that posts local classifieds for everything from jobs to apartments to event tickets in 450 cities worldwide, even developed an area on their sites called "missed connections."
A Craigslist spokesperson told ABCNEWS.com that the demand for a place to reconnect with friends, family and even strangers was so great, missed connections was the practical solution.
"It's a tremendously popular part of the site," said Susan MacTavish Best of Craigslist, who added that several weddings have occurred thanks to the site. "We've had stories of people finding family members and high school sweethearts. We all love second chances, and missed connections is the ultimate second chance."