Apple's special September event, where it's widely expected the company will show off new iPhones, is kicking off at 1 p.m. ET/10 a.m. PT today from the Bill Graham Civic Auditorium in San Francisco.
Among the biggest updates expected for the possible new iPhone release are an even sharper camera, faster processor and force-touch technology, allowing users to press parts of the screen the same way they would a button, according to reports.
Apple is remaining tight-lipped about the agenda for the event and in a characteristically coy invitation teased, "Hey Siri, give us a hint."
For those who take the invitation literally, Apple is even having a little fun with Siri. Ask the virtual personal assistant "Siri give me a hint," and she will fire back: "Why don't you check a rumors blog? That's what I do."
And if past Apple events are any indication, there will be at least "one more thing."
We'll be covering all of the action live, so stick with ABC News for updates. If you're on a mobile device, click here.