Again, suggesting more cognitive involvement, memory came through loud and clear if the situation involved racism or child abuse.
"Recognition memory for sociomoral content -- before, at, and after disgust onset remains very high," the study concludes.
This suggests the participants were more intellectually and emotionally involved if the issue concerned something like racism, and they processed and retained that information. Their disgust over the situation grew stronger as time passed, so they were thinking about it.
But throughout the experiments, scenes of gore commanded absolute attention.
The rise and fall in heart rate, as well as other physiological indicators, clearly show that the participants paid more attention to what was on the screen after disgust began to set in, so those movie producers know us pretty well.
Violence and gory scenes, no matter how disgusting, are among the reasons we go to see their products. And maybe, in the end, good really will triumph over evil.