Two Startups Harness Facebook's Power to Connect Riders to Rides

With carpooling in a steady decline despite the highest gas prices ever and record traffic congestion, two new online firms want to revive ride-sharing by piggybacking on social networking sites. The startup services, through the popular Facebook.com, attack obstacles that have held back ride-sharing programs: the fear of sharing a car with a stranger and reaching the "critical mass" of numbers required to effectively match up people for rides. The site's core users, college students and...Full Story
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