Fab.com: How Social Media, Apps and Cool Stuff Created One of the Hottest Online Stores


Really Cool Stuff
While social and mobile tools have brought users to Fab, they stay because of those odd items sitting in that room. The cool inventory is just that -- it's cool and unlike other stores on the Internet.

"Over 90 percent of the products that you find on Fab, you can't buy on Amazon or on other online retailers. And that's cause we've got this awesome team of design scouts, who literally scour the earth looking for great design finds, and based on how excited we make users," Goldberg said.

When you walk into Fab's office in New York's West Village you get an idea of just who these young, hip scouts are.

"We've gone from 100 to 650 [employees] and most people in the company are just focused on finding great products. We're constantly looking at is how do we keep it fresh, keep it new, keep it exciting. Every day on Fab we have a thousands of new arrivals," Goldberg said.

And those new arrivals range from the funky to the practical. As you'll see in this video, one of the hottest selling items this holiday season is a product called the Beardo -- a hat with a velcro beard. There's a corkscrew with an icicle, the world's largest gummy bear, popcorn with sriracha and a cat scratch pad that looks like a DJ booth. There are gloves you can use with your phone, furniture, knives and wine glass sets, jewelry, clothing and bedding.

The Next Amazon?
In many ways it's starting to look like a competitor to Amazon, and that seems to be Goldberg's end goal -- at least to a degree.

"We really want to be on Amazon's scale some day. I look at a business like IKEA, which is which is in 30 different countries around the world and over 30 billion dollars in sales. And it stands for something. It's a brand," he says.

Fab might start to have more in common than you think with an IKEA one day. When asked about opening a physical store that would allow people to come see the stuff on Fab in person, Goldberg said it's something he'd love to do.

"I think that we should be multi-device, multi-platform, and we should be where the shopper is," Goldberg said. "We could be one of the first companies that figure it out on digital first, then go to physical."

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