Facebook Privacy: Lawsuit Charges Facebook Tracked Users Even After they Logged Off

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"It is difficult for users to keep up with Facebook's frequent changes and adjust their privacy settings accordingly," said David Jacobs of EPIC, "and the company has not clearly explained what it plans to do with the wealth of new user information that will be collected as a result of the new applications."

All this has become a war of words. On the one hand, there have now been countless cases in which people inadvertently shared things on social media sites that they later regretted. Would you want some future employer to see pictures from that party you went to Saturday? Do you know what settings would prevent that?

On the other hand, what's the harm to most people if a website knows your interests? That they'll show you ads tailored to your preferences?

"Some groups believe people shouldn't have the option to easily share the songs they are listening to or other content with their friends," said Facebook's Noyes. "We couldn't disagree more and have built a system that people can choose to use, and we hope people will give it a try."

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