GameStop is starting Blockbuster-like service for used game rentals

PHOTO: A pedestrian walks past a GameStop Corp. store in Chicago, Nov. 20, 2016.Bloomberg via Getty Images
A pedestrian walks past a GameStop Corp. store in Chicago, Nov. 20, 2016.

GameStop will offer a new subscription service for customers just in time for the holidays.

Called PowerPass, it will allow subscribers to rent an unlimited amount of used games from GameStop stores over six months, Joey Mooring, GameStop's director of corporate communications, told ABC News. It will be available starting Nov. 19 and can be purchased as a gift. The cost is $60.

“Guests can choose from any preowned video game in our catalog, from the throwback classics to the latest hits,” Mooring said.

PHOTO: Used video games are displayed for sale at a GameStop Corp. store in West Hollywood, California, May 22, 2016.Bloomberg via Getty Images
Used video games are displayed for sale at a GameStop Corp. store in West Hollywood, California, May 22, 2016.

The subscription includes the choice of one free used game to keep at the end of the period.

PowerPass requires customers to pick up game rentals in a physical store, which is reminiscent of how the once popular Blockbuster's movie rentals worked.

"If a game is not available in that store, we have a web in-store system that allows customers to select the game and then it is shipped to that store for them to pick up," Mooring explained.

PHOTO: A worker organizes video games at a GameStop Corp. store in Chicago, Nov. 20, 2016.Bloomberg via Getty Images
A worker organizes video games at a GameStop Corp. store in Chicago, Nov. 20, 2016.

Subscribers must be registered members of GameStop's PowerUp Rewards program, which has a free tier of membership available.

PowerPass will not be a renewable option for members, however. But that could change.

"Anything is possible," Mooring said.

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