Yecies also points out that the big players also have different interests than her firm does. "Google is an advertising company, SugarSync is a cloud syncing company. Also, I think they are likely to do something that heavily favors its platform, which is Android, and less integrated with others."
Google is striking while the iron is hot. Microsoft and Apple have both been pushing their respective Cloud offerings within their operating systems -- SkyDrive is integrated right into Windows 8 and iCloud is core to the iPhone and iPad functionality.
But Google's hoping its array of products can help it take on not only the big players but also the small ones. "There is a whole suite of applications that are important for this kind of productivity and we already offer many of them," Johnston said. "For example, in Google+ you can select from your drive no matter where you are and Gmail sharing will come later. We have big plans for this."