Google Opens First-Ever Shop: What It's Like Inside the London Store

PHOTO: Google has opened its first branded store in London.Google
Google has opened its first branded store in London.

Google is taking a leap into the world of brick-and-mortar retail with its first-ever store within a store.

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Located inside of a London Currys PC World store, Google's branded shop showcases the Internet giant's products -- among them Android phones, tablets, Chromebook laptops and Chromecast dongles.

The experience is set up in a way that allows consumers to understand how the products can seamlessly work together, according to company officials. Google will also be offering classes at the shop focusing on everything from how to stay safe online to learning how to connect your devices.

PHOTO: Google has opened its first branded store in London.Google
Google has opened its first branded store in London.

“The pace of innovation of the devices we all use is incredible, yet the way we buy them has remained the same for years," James Elias, Google's marketing director in the United Kingdom, said in a statement.

"With the Google shop, we want to offer people a place where they can play, experiment and learn about all of what Google has to offer; from an incredible range of devices to a totally connected, seamless online life," he said. "We think it’s a genuinely unique try-before-you-buy experience."

PHOTO: Google has opened its first branded store in London.Google
Google has opened its first branded store in London.

Moving from the practical to the fun, Google is also offering a Doodle Wall where customers can use digital spray cans to dream up their own Google Doodle, which can then be shared on social media.

PHOTO: Google has opened its first branded store in London.Google
Google has opened its first branded store in London.

A surround screen installation will also allow visitors to soar over any part of the world using Google Earth's images. Virtual "space camps" will also be offered for children where they can learn more about how to code.

Google plans to open two more shops inside of other Currys PC World locations in the greater London area later this year, company officials said.

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