'Invisible Bike Helmet' Keeps Hair Intact and Your Head Safe


But last week a film by Focus Forward Films, which is part of GE/CINELAN's Focus Forward series of 3-minute documentary films, was released about the women behind the Hövding. Since then, interest has surged everywhere, including in the U.S.

"The interest from the U.S. after this film launch has been incredible. More than half a million people have watched," Haupt said. "People are asking for rental systems in New York City and other options. We are looking forward to launching in the U.S. when we have the time and resources."

Until then, it seems like the Hövding will truly be invisible this side of the Atlantic. After that, you may see it all over the place.

  • 1
  • |
  • 2
Join the Discussion
blog comments powered by Disqus
You Might Also Like...
See It, Share It
PHOTO: The web cameras at the Mauna Kea Weather Center in Hawaii have recorded a snow fall in the early morning, Dec. 25, 2014.
Mauna Kea Weather Center
PHOTO: Apps on an Apple iPhone 5S, Jan. 22, 2014 in Washington.
Karen Bleier/AFP/Getty Images
PHOTO: Several goats munch on a pine tree in Reno, Dec. 23, 2014.
Marcella Corona/Reno Gazette-Journal/AP Photo
PHOTO: The Broadway musical, Rent, opened on Christmas Eve in Havana, Cuba.
Theo Zierock for ABC News