'#Instagate': Instagram Claims Right to License Users' Photos to Advertisers; Users Protest

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Instagram: The Insta-Revolution


But even so, the fact that the changes come from Instagram is hard to digest for many users. Some called it Instagram's "suicide note." Others have taken to calling the service "Instacreep." And then there are those who are sharing articles on how to delete their accounts.

"Sure, Facebook has always done this, but this is different for me," said Simpson, who is the social media director at Hampshire Hotels. "The difference for me is that I had a private account and I post more freely on Instagram. I am very selective of what I push to Facebook." Simpson said he fears that Instagram could now use one of his photos in an ad. "What if they used it for an ad for a product I didn't believe in?"

Simpson said he'd be willing to pay Instagram for an ad-free service. Shear said, "Users need to get used to that you get what you pay for. Consumers expect these things for free -- but there are costs to these services."

There's no way to opt out of the new terms -- the only way to avoid it is to delete your account. Luckily for those who choose that option, there are now many new apps trying to compete with Instagram, including ones from Twitter and Flickr. Last week both companies announced updates to their apps, which now include photo filter options.

Simpson is one of the new takers. "I have a lot of apps that let me edit my photos on my phone. I'll just share them on Twitter or Tumblr now."

Since publishing this article Instagram has assured users that it does not plan to sell their photos and says it will updated its Terms of Service. With that, Simpson plans to open a new account and be more selective about his followers.

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