Talk about bad luck.
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The first person to buy a new iPhone 6 in Perth, Australia, early this morning proceeded to drop it on the ground as he was being interviewed on live TV.
The young man, named Jack, and a Channel 9 reporter struggled to cut the plastic covering the box. As he excitedly opened it, the phone fell out and landed on the concrete.
"All good, all good," he said.
The reporter responded with an expletive.
The brand-new phone appeared to survive the fall as Jack carefully placed it back in the box.