"Frankly, Facebook has a hard time talking to the outside world," said Werbach. "Ironically, the company is all about social interaction, but they are socially awkward. They're dealing with hot-button issues like privacy, but have struggled with clearly communicating to the public."
Facebook, recently valued at $65 billion, is set to experience one of its largest growth spurts when it is expected to go public early next year.
The company wants someone familiar with communicating in a "pressure cooker," Werbach said.
"Is there a tougher communications job than being spokesman for the president? I don't think so," said Werbach. "If you're aspirations are to be one of most important companies in the world, you think about getting the best guy for that job."
Werbach said Gibbs' reported consideration of a Facebook job does not necessarily suggest a split with Obama.
"Press secretaries don't stay in the job all that long," said Werbach. "It's not surprising that he would leave to take a senior position at a private sector company. That doesn't indicate a rift with the president."
Facebook faces its own communications challenges. The company and its 26-year-old billionaire founder have a cloud hanging over them since the company's launch in 2004. Questions about the origins of idea for the site were augmented by last year's hit film the "Social Network."