Spoiler Alert: Stories Not Ruined if Ending Revealed

Test subjects actually liked a story more if they weren't surprised.

ByABC News
August 11, 2011, 2:09 PM

Aug. 12, 2011 — -- This story -- spoiler alert! -- has a happy ending. If it were a suspense novel, would knowing that make you enjoy it less? To their surprise, psychology researchers found that people actually rated stories higher if they knew how they came out.

Whoa -- can ruining the surprise make a story more enjoyable? That's what Nicholas Christenfeld and Jonathan Leavitt found, and Christenfeld says he was at first stumped. Leavitt is getting his doctorate in psychology at the University of California at San Diego, and Christenfeld is a professor there.

"I was surprised by the finding," Christenfeld said. "I've spent my life not looking at the end of a book." He and Leavitt had 300 volunteers read 12 short stories, including mysteries or tales with surprise endings by the likes of Agatha Christie, John Updike and Anton Chekov, and rated them on a scale of 1 to 10. Almost without fail, and by sizeable margins, the readers rated them more highly if the researchers inserted copy near the beginning, giving away how the tales would come out.

"You get this significant reverse-spoiler effect," Christenfeld said in an interview with ABC News. "It's sort of as if knowing things puts you in a position that gives you certain advantages to understand the plot."

The researchers say their study did not give direct evidence to explain why people didn't mind having a surprise spoiled, but Christenfeld said he's thought about it and has some ideas. Perhaps, he said, people enjoy a good story as much as a good twist at the end. Even if they know how it comes out, they'll enjoy the journey as much as the destination.