TechCrunch Endorses Obama, McCain

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Despite the blog's strong readership, endorsements rarely have a huge impact on elections, according to Rick Klein, ABC News' senior political reporter.

"Media endorsements are rarely game-changers — few viewers or readers blindly follow their favorite media outlets or commentators," Klein said. "But they can be key in reinforcing certain themes candidates talk about, and in providing stamps of approval that candidates can tout on the trail."

Even so, for media outlets with a smaller, more niche audience — like TechCrunch — the endorsement may have more impact than a publication with a larger, but more disparate, audience.

"The more specialized the audience, generally, the more the sway [an endorsement has]," Klein said. "Dedicated viewers or users, who have gone out of their way to find a particular blog or commentator, are probably more likely to follow the lead of that outlet."

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