WiredWomen: Britney Spears Calling?

ByABC News
January 2, 2002, 10:12 AM

Dec. 19 -- Hang on to your cell phones.

The woman who brought new meaning to the term "navel gazing" is about to deliver her petulant purr to the masses, one wireless connection at a time. We're talking fashion tips, backstage voice journals, concert updates, and contests to win backstage tickets.

Yes, folks, it's everything Britney, directly to your cell. For a reasonable fee.

And if that sounds like progress, you're either prepubescent (and what are your parents thinking giving you your own cell phone?) or you need to get a life. Really.

JCOR Entertainment, the media company responsible for this technological breakthrough, is banking on the fact that there are enough of you in both categories to make Britney a big-bucks proposition, wireless-wise.

Cell Phone-Toting Teens

And statistics support that optimism: Nearly 128 million Americans are wireless subscribers, according to the Strategis Group, a Washington-based technology research firm. About 3.5 million American teens own a wireless telephone, Strategis reports, and they got them at an average age of 14.9 years (what are their parents thinking?).

That leaves another 16.9 million current teens and 52 million "budding teens" kids under the age of 12 who are ready and waiting to be added to the wireless subscriber rolls. It's a market made in cellular heaven.

Even better, 29 percent of teens without cell phones say they plan to get one this year, Strategis reports. And 83 percent of those cell-less teens say they'd be more likely to go wireless if they could download music or other "add-on features" into their phones.

Add-on features like Britney, for example.

Britney, the Person

Steven Lux, spokesman for JCOR Entertainment, says Britney is just the beginning. The company has also signed her beau, Justin Timberlake of boy band 'N Sync fame, and rapper Jay-Z to develop their own wireless fan clubs.

Lux, who spent 12 years working for video game maker Acclaim Entertainment, is the man who brought you Mary-Kate and Ashley video games, one of the biggest sellers ever to hit the gaming market. The father of three daughters, Lux says it dawned on him one day that his house was littered with Mary-Kate and Ashley paraphernalia everything except video games.