SXSW 2015: What Happens to Your Brain on Barbecue

Rebecca Jarvis wore a headset measuring brain activity as she dined at SXSW.

ByABC News
March 17, 2015, 3:25 PM

— -- Ever wonder what your brain looks like while feasting on delicious food?

ABC News' Rebecca Jarvis bravely strapped on a brain wave reading headband at GE's Barbecue Research Center at South by Southwest in Austin, Texas, and got to work.

A screen set up next to her picnic table showed the variance in her brain waves as she dined on everything from barbecue to banana pudding.

"The amount of variance in your brain waves is very high right now," one of GE's scientists at the event said.

The hypothesis is that the more the composite brain waves zig-zag on the screen, the more likely it is the person eating can savor certain components of the food, such as the cream in banana pudding.