New Content and Video Services
But those that think the Xbox is just a gaming console should think again. Microsoft is bound to focus on the entertainment and content aspects of the hardware that lives in the living room. While there are already a number of media services integrated into the Xbox 360, including streaming video services and content stores, there are greater reports that Microsoft wants to take over the cable box.
According to The Verge, a feature will allow it to integrate with a cable or set-top box, allowing it to display your cable content alongside other Internet content. And in keeping with that always-on theme, an online connection will allow for more streaming and always-connected TV services.