But Fetman defends the billboard, almost gleefully. Recycling popular catch phrases seems to come naturally to her. "Lawyers don't cause divorces. People cause divorces,'' she said. "If you think somebody's going to look at a billboard and go out and get a divorce as a result, you're insulting the intelligence of people. If that's the case, our next billboard is going to read, 'Gimme Your Money.'"
The placement of the billboard -- first reported by the Chicago Sun-Times -- is interesting. It peers down into an area of Rush Street known as the "Viagra Triangle" for its three, trendy singles bars in an affluent section of Chicago known as the "Gold Coast.''
"Everybody's got a pretty good sense of humor in this neighborhood,'' said Greg Horan, director of operations for Gibson's Steakhouse, one of the three restaurant/bars in the triangle. The billboard is perched on a parking garage behind the restaurant. "We don't endorse it or anything, but sure, people will look up and get a chuckle out of it.''
As far as Fetman is concerned, it's a lighthearted splash of color in an otherwise dreary area of legal advertisement. "It promotes happiness,'' she said. "It promotes happiness and personal integrity."
And happiness may be something that Fetman, a divorcee, is seeking herself. "By the way, the male body on the billboard? That's my personal trainer, Chuck Sanow," Fetman told ABC News, her girlish voice rising just so. "He's a Chicago firefighter and he owns a gym."