It's always much easier (and more fun) to throw bricks than bouquets, but today I am going to be Mr. Nice Guy and talk about what worked in the airline industry this year.
Don't worry -- I'll save room for a few horror stories, too.
But first, a look at some of the things that "worked" this year; things the air travel industry can be proud of.
Have I gone mad? Not totally. I know that some of these loathsome fees went up this year, especially bag fees (mainly because we keep checking our bags and paying those darn fees), but did you know some fees actually dropped?
Like fees for transporting pets. Both United and Delta, for example, cut their rates for "carry-on animals" by a hefty $50 each way. Okay, maybe they only did that because Southwest began allowing pets in the cabin for the bargain-basement rate of $75 one-way, but a savings is a savings.
And don't forget, US Airways finally came to its senses and did away with those foolhardy fees for coffee, soda, and even water (I was flying US Airways the day they implemented these fees -- their gate agent apologized before boarding).
Finally: The baby boy born on that Southwest flight earlier this month? Those lucky parents were charged no additional fees (but considering that the poor mother gave birth on the floor of a crowded aircraft, it certainly qualified as a "no frills" delivery).
I am delighted that we have an airline industry at all these days, especially after 2008's dismal round of bankruptcies that saw the demise of ATA, Skybus, Aloha and more. In fact, back in January, BusinessWeek came right out and asked, "Which Airlines Will Disappear in 2009?"
The reporter was too smart to make any definitive predictions, but he did suggest that JetBlue, AirTran and US Airways could run into trouble. I'm happy to report that all three are still with us, and JetBlue and AirTran turned third quarter profits.
The airlines sure got this one right -- some of the fares this summer were absolutely astounding.
We saw the return of the $99 coast-to-coast flights, and almost too-good-to-be-true deals to Europe, like June's roundtrip flight from Philadelphia to Madrid offered for just $208 (including all taxes and fees). Heck, that was even cheaper than the miserly $235 roundtrip flight from Los Angeles to Honolulu.
Did you get a chance to fly? Hope so, since I doubt we'll ever see fares like that again.
Excellence in the Air
When you think of excellence, you might as well picture Capt. Chesley "Sully" Sullenberger, the "Hero of the Hudson" (a nickname I understand he's not all that crazy about). And here are some things you may not know about him:
After landing his US Airways jet, he called his local library to apologize for leaving a book he borrowed onboard the sinking aircraft (naturally, it was a book about professional ethics); later, when "60 Minutes" and all those other shows were chasing him, he gave his first interview to -- not to Diane Sawyer, but to a local high school kid. Later still, he donated his pilot's cap so it could be auctioned off for charity.