Despite it being "wave season," – the time of year when cruise lines aggressively promote deals in an effort to lock in bookings for the year -- Carnival, Royal and others scaled back marketing activities in the wake of the accident, but are now are, according to Lee, "aggressively promoting their product in an effort to get the first time cruisers off the fence."
Royal Caribbean noted that the bookings decline was primarily attributed to the loss of bookings from would-be first-time cruisers. Presumably, experienced cruisers know that the Costa accident was very unusual and feel safe enough to book. "While most experienced cruise travelers understand that what happened with Costa Concordia is an anomaly, for people who've been tempted to cruise, but haven't yet tried it, the story is quite terrifying," said Brown. But, she said "Ultimately, I believe the first-timers will come back."