Whether or not an allegation made about one of his clients is true is beside the point, according to Fertik.
"We have clients who are outed on the Internet. We have clients who are being vindictively attacked by exes. It's not enough to ask is it true, is it real … in many cases it will be true ... but that doesn't mean it has to be one of the main things that people associate with you," he said.
To prevent their college and postgraduation personas from coming back to bite them in the future, career services counselor Doyle advises students to censor what they put on the Internet.
"If you're not sure about whether something's questionable, ask someone's opinion," she said. "Go to your career services office, go to a professor."
For those still inclined to post anything and everything about themselves, Doyle recommends making social networking profiles accessible only to approved friends.
Fertik suggests 20-somethings give posting personal information on the Web the same consideration they would a major body modification.
"The best way to think of this is as a tattoo," he said. "Would your 30-year-old self want to live with the decisions of your 20-year-old self? Would your 40-year-old self want to live with those decisions?"
But for those who slip and slap up evidence of their spring break or other seasonal debauchery for the world to see, Fertik can offer recourse.
"If you've made your choice and you've now changed your mind, I've got your back," he promised.