For over 35 years, Chuck E. Cheese's has been providing a wholesome and safe environment for entertainment and meal occasions for families with young children. In 2011, over 99.99% of approximately 65,000,000 guest visits at Chuck E. Cheese's occurred without incident. As a company, the safety of our guests and employees is always a top priority. In fact, in recent years we have invested significant resources and millions of dollars to this end. We take great pride in our Kid Check program, utilize security guards in many of our locations, conduct extensive employee training and have active security camera systems in all of our locations with the goal of maintaining a safe and wholesome environment.
Despite our efforts, unfortunately altercations occur with a very small percentage of those who visit Chuck E. Cheese's. And like kids' soccer and baseball games across our country, typically the incidents are not with the kids -- but regrettably the parents. For us, even one altercation is too many. Maintaining a wholesome, safe experience that sets a standard across our more than 550 locations is of utmost importance to Chuck E. Cheese's, and we will never stop working to improve how we operate our business.
Chuck E. Cheese Statement to "Nightline" Regarding Alcohol Service:
Beer and wine are sold in a number of Chuck E. Cheese's locations solely as an accommodation to our adult guests. Our employees are trained on responsible alcohol service and to not suggestively sell alcohol. As a company we do not market the sale of alcohol in any of our advertising. We believe it is important to note that alcohol is rarely a contributing factor in the relatively few instances of inappropriate behavior in our stores.