President Obama: I don't think I have to interpret those statements for you, they kind of speak for themselves. When ignorant folks want to advertise their ignorance, you don't really have to do anything. You just let them talk... I suspect that the NBA is going to be deeply concerned in resolving this.
Magic Johnson: Obviously, if the reports are true, it's unacceptable in our league. It doesn't matter white, black, or Hispanic - all across the races it's unacceptable. As the commissioner of our league, they have to make a stand. They have to be very aggressive with it."
Rochelle "Shelly" Sterling: "Our family is devastated by the racist comments made by my estranged husband. My children and I do not share these despicable views or prejudices. We will not let one man's small mindedness poison the spirit of the fans and accomplishments of the team in the city we love. We are doing everything in our power to stand by and support our Clippers team."
The Clippers players expressed their disapproval by taking off their team jerseys during warm-ups before Sunday's game and wore jersey's without a team logo. They wore their regular uniforms for the game.
CarMax and a slew of other advertisers yanked their sponsorship of the Clippers saying that Sterling's alleged racist comments were "completely unacceptable."
The NAACP was set to award Sterling the Lifetime Achievement Award this year, but said it will no longer do so due to the tape.
Keep up with the latest on the Donald Sterling scandal at ABCNews.com