USDA Forest Service
  • Don’t Light One Up for Smokey Bear’s 70th Birthday

    Sporting a ranger hat and dungarees, Smokey Bear has become more than a symbol for protecting America’s forests from human-caused wildfires – he’s a piece of Americana. Smokey Bear has been the longest running public service advertising campaign in history, first appearing seventy years ago in a wildfire prevention poster in 1944.
    USDA Forest Service
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    USDA Forest Service
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