But all of the speculation about "Heidi's Stud Farm" is premature, says Joni Eastley, the vice chairwoman of the Nye County Board of Commissioners. The county has received only a "courtesy notice" from Joe Richards, owner of the Cherry Patch Ranch, saying that Fleiss was coming to work for him as a "madam hostess."
Fleiss, who gained notoriety in the 1990s for her call-girl ring catering to Hollywood stars and high rollers and spent 21 months in prison for charges related to her prostitution business, is no stranger to inserting herself into the media spotlight. Some say the stud farm announcement is little more than a publicity stunt.
George Flint, a lobbyist for the Nevada Brothel Association, said of Fleiss and her plan, "I have no heartburn with the concept, but we're very worried about getting involved with this loose cannon lady." He said that women prostitutes are free agents who simply pay room rates to brothel owners, and those rules would likely apply to men as well. "The girls are their own bosses," he said. "And the woman can choose [her partner]."
Nevada also has very strict rules about legal prostitution and conducts routine testing for HIV and other sexually transmitted diseases. In 1987, the state legislature passed a law requiring guests at legal brothels to wear condoms. Flint said the same rules would apply at the stud farm, which he said "better stock up on vaginal condoms," as well as condoms for men.
Ultimately, there's no way to tell if women are ready to pay for sex -- at least not yet.
"They say what's good for the goose is for the gander," Flint said. "I'm not sure if Nevada is ready for this, but we won't know until it happens."