But, all the signs point to an inferno. There is panel truck full of wood on the church's 20-acre campus, as well as a clearing set aside for the fire pit.
And there's the rhetoric.
"Of course it's insulting. Of course it's not a nice thing to do," Jones, a former hotel manager, told ABC News' "Nightline." "But this is a very dangerous religion. If we don't do it, when do we stop backing down?"
On the road leading up to the church are a series of signs that read, "Islam is of the Devil."
That also happens to be the title of Jones' book, a screed on Islam's violent history and the dangers Jones said it presents to the U.S.
As far as Jones is concerned, there is one true faith and it is Christianity. To Jones, Islam is tantamount to Satanism and Muslims are trying to force sharia -- strict religious law -- on the United States.
"This is meant to be a warning to the radical element," Jones said of Muslim extremists. "Jesus said, 'I am the only way.'"
Jones said his message was intended to be a radical response to what he sees as a radical religion.
"We feel that a radical message is necessary," he said. "We expect moderate Muslims to agree with us. ... All Christians should agree with our message that radical Islam is dangerous and we should say no to that."
A fan of Mel Gibson's "Braveheart" -- a poster of the film adorns a wall of his office -- Jones launched an online video series called the "Braveheart Show," which he uses to preach anti-Islamic sermons to an audience larger than the 50 families who belong to the church.