Cashing In on eBay Boom

ByABC News
June 27, 2003, 5:36 PM

O R L A N D O, Fla., June 29 -- In the world that is eBay, Adam Ginsberg is what they refer to as a "power seller." In the language that most people speak, he's simply a very successful man.

The 36-year-old entrepreneur from sunny California began selling pool tables on the popular Internet auction site less than two years ago, and he already has three warehouses, a handful of employees, and a shiny new Jaguar convertible.

Every month, he sells close to 600 pool tables and earns hundreds of thousands of dollars. If the economy is sluggish, he surely isn't feeling it.

"The average retail store," he says, "sells about 250 tables a year. We sell that about every two weeks."

Thus marks a new day for eBay.

What began five years ago as an online garage sale has been transformed into a marketplace for a staggering amount of business. Last year, the Web site took in more than $1 billion.

The secret is in the subscriber. There are 69 million of them, and they're so turned on by a good deal that their frequent visits to the site border on addiction.

It has transformed the Web site. IBM now sells computers on eBay. UPS is offering its services to sellers and buyers even the Small Business Administration is at the "eBay Live!" convention in Orlando this weekend, teaching would-be entrepreneurs how to set up shop.

The company's CEO, Meg Whitman, might as well be a rock star. She is ushered around the convention center with a gaggle of handlers and has little choice but to sign autographs anywhere she goes.

"This is just the beginning," she says.

Losing Its Everyday Appeal?

But all this growth concerns some of the rank-and-file subscribers who helped make eBay what it is today. The fear is that the site has grown so commercial, it is losing its appeal as an everyday marketplace for Americana. The big boys, some argue, are going to ruin everything.

"It used to be, like if you put up an item, there'd only be four or five other similar items on the whole thing," says one of eBay's sellers, speaking from the floor of this weekend's convention. "Now you put up an item, there may be a 150 more."