"The idea is that with this information people will help stir up and create political will among decision makers all over the world to do the right thing," said Heffernan. "It's difficult for people to understand where Darfur is … It's just not on people's radar. Through Crisis in Darfur, we hope to help people make a picture in their head and, once they have that visual, hopefully, make it harder for people to ignore."
Ultimately, according to Heffernan, the USHMM intends to expand its partnership with Google Earth to prevent genocide across the globe. "My personal vision is that this initiative goes beyond Darfur," said Heffernan. "We have this new media, this very broad-reaching tool that we can use to get people to highlight and recognize potential conflict areas -- allowing citizens, governments, and individuals access to information unlike ever before … transforming this tool into a preventative measure, rather than a responsive one."
At today's press conference, Darfurian refugee Daowd Salih put it best. "People around the world need to see what genocide looks like. It's not about numbers," he said. "It's about people."