Transcript for Orange Juice Sales at an All Time Low
And a -- of the changing times in the news today it's about an iconic part of the American breakfast now on the ropes. We're talking about Orange juice sales are in a free fall now at a record low. ABC's Matt Caplan tells us what is happening to an American classic. For generations. The staple of I was just part of his. But -- -- that sentinel posted -- the cereal and toast. And the problem. Last month Americans but let's orange juice than they ever have since they started keeping track. Over the past decade -- -- 38%. Blamed largely on a devastating bacteria killing Florida citrus crops. Recent study showing it's also rich in calories and sugar. And then there was a competition aisles and I was up all sorts of fruit -- is -- vitamin waters mineral waters -- waters. It's almost overwhelming so. The Florida department of citrus is trying to win back soured consumers' its US SX fifty. And capping marble comics to bump those who currently -- -- They republic more blunt. Because with the industry needs right now -- superhero. Matt Gutman ABC news plan.
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