It's the Most Wonderful Time of the Year, in August

Christmas is already on display in stores across the country though it's still summer.
1:42 | 08/22/14

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Transcript for It's the Most Wonderful Time of the Year, in August
I think you're not going to believe shoppers may be doing double takes. What you believe Christmas. Is already on display. ABC's chief business correspondent Rebecca Jarvis shows us the Christmas surprise awaiting us tonight. Today near Tampa Florida it felt like -- Will to -- Ernie green. But inside the local Sam's Club it's looking a lot more like then north cool loved Christmas -- to see it coming. Ornaments lights trees reads yes it's only August and a handful of Sam's clubs are already feeling downright jolly. By mid September they all well. They're taken that -- those thanks we'll stop complaining about Christmas. Nor is know that their customers have a limited budget. That they will spend a certain amount of money for our holiday sales and that's it definitely a lot of people are. Budgeting many of you sharing pictures of other retailers also getting in on that holiday spirit at this early. They think that people do. You have to start players -- to being in that environment but not everyone's buying the -- -- love in August soaring shopping for Christmas tonight. -- -- -- Up well that Christmas -- keeps getting earlier and earlier business today is still a drop in the bucket. Compared to November and December when retailers historically make the majority of their sales between 35 and 40%. Beckett that Sam's Club near Tampa -- holly jolly day. For artificial Christmas trees were told they were big sellers Rebecca Jarvis ABC news New York.

This transcript has been automatically generated and may not be 100% accurate.

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