The 5 Millionth Customer: An Ethical Dilemma

"My husband," Queen replied. To that, the woman rolled her eyes. "Say no more, say no more. That's a man."

Then the woman's friend joined the express line and they made small talk with Queen, mostly about the weather and items in the store that were on sale. But the conversation stopped abruptly when Queen reached the cashier. The music started playing, the lights flashed and the store staff surrounded Queen with cheers and noisemakers.

Queen, as directed by "What Would You Do?" producers, looked as though she didn't know what had hit her. She appeared dazed by the blinking lights and all of the cheering.

Happy for 'Winning Customer'

"Congratulations," said the prize lady, also an actress hired by ABC. "You're our 5 millionth customer!"

"No s***! That would have been me!" shouted the woman who relinquished her place in line.

But unlike John Conners, who'd given up his place for our male actor, this woman was smiling. Her friend, standing nearby, laughed in disbelief.

After presenting the check for $500 to Queen, the prize lady turned to the women who thought they'd just missed out on a big payday: "You guys were so close," she gushed, trying to be sympathetic.

"Actually, I gave her my spot," said Nellie Aviles, still smiling.

Time and again, fellow shoppers were angry when Wind won, and they were happy for Queen.

When we told Aviles about our experiment, she smiled.

"It's a blessing," she said. "I'll be blessed in another way."

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