BP Buys 'Oil' Search Terms to Redirect Users to Official Company Website

In it, Hayward stares directly into the camera and explicitly apologizes for the spill, saying, "BP has taken full responsibility for cleaning up the spill in the gulf."

"I'm deeply sorry," Hayward says.

Louisiana Gov. Bobby Jindal slammed BP for its PR efforts, saying in a statement, "Instead of BP shelling out $50 million on an ad campaign that promises to do good work in responding to this spill, BP should just focus on actually doing a good job and spend the $50 million on assistance to our people, our industries and our communities that are suffering as a result of this ongoing spill."

But BP's PR campaign doesn't seem to be slowing. They've hired the help of a high-profile agency, the Brunswick Group, as well as Purple Strategies, led by political consultant Steve McMahon and Republican political consultant Alex Castellanos.

Questions Arise About BP Purchasing Search Words and Phrases

Despite the criticism, Kevin Ryan, the CEO of California-based Motivity Marketing, says that BP's fierce PR campaign is smart.

"The search terms, everything, it's probably not a bad idea for the company to do," he said. "Is it right? Is buying these terms ethical? That's another question."

-- This embed didnt make it to copy for story id = 10835618. -- This embed didnt make it to copy for story id = 10835618. -- This embed didnt make it to copy for story id = 10835618. -- This embed didnt make it to copy for story id = 10835618. -- This embed didnt make it to copy for story id = 10835618. -- This embed didnt make it to copy for story id = 10835618. -- This embed didnt make it to copy for story id = 10835618. -- This embed didnt make it to copy for story id = 10835618. -- This embed didnt make it to copy for story id = 10835618. -- This embed didnt make it to copy for story id = 10835618. -- This embed didnt make it to copy for story id = 10835618. -- This embed didnt make it to copy for story id = 10835618.
Page
  • 1
  • |
  • 2
Join the Discussion
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus
 
You Might Also Like...