New Hampshire primary 2024: Trump projected to win, Haley vows to fight on

Trump and Biden had strong showings in the first-in-the-nation primary.

Last Updated: January 23, 2024, 4:30 PM EST

Former President Donald Trump will win the 2024 New Hampshire GOP primary, ABC News projects. As of 10 p.m. Eastern, Trump was ahead by less than 10 percentage points. While that represents a slight overperformance of polling for former U.N. Ambassador Nikki Haley, even a close loss is a big hit to her prospects, as she had staked her campaign on a strong performance in the Granite State. Haley spoke shortly after the projection to emphasize that "this race is far from over," while Trump (and his allies) amped up calls for her to drop out.

ABC News has also projected that President Joe Biden will win the Granite State's Democratic primary. A comfortable write-in victory for him despite not even being on the ballot is a good sign for the incumbent.

Latest headlines:

Here's how the news is developing. All times Eastern.
Meredith Conroy Image
Jan 23, 2024, 8:54 PM EST

Answer: Haley will stay in

I think Haley will stay in through South Carolina for the reason Monica stated — to consolidate the non-Trump primary vote, however small. Haley seems to be bolder in her attacks on Trump as time goes on (like drawing attention to his mental fitness as she did tonight). That also tells me she isn't ready to drop out.

— Meredith Conroy, 538 contributor

Monica Potts Image
Jan 23, 2024, 8:53 PM EST

Answer: Did Haley consolidate the non-Trump vote?

I'm not sure. In earlier live blogs and chats, we've wondered if one candidate could consolidate the non-Trump vote. It looks like Haley has done that in New Hampshire. Thirty-five percent of New Hampshire voters identified with the MAGA movement, according to exit polls, and Haley won 66 percent of those who were not part of the movement. If she wants to prove that there is a contingent of Republicans in the country that do not want a second Trump term, she could stay in and hope that something happens or she gains actual ... wait for it ... momentum. She said in her speech that it's not over, and that's technically true.

—Monica Potts, 538

Nathaniel Rakich Image
Jan 23, 2024, 8:51 PM EST

Answer: Might Haley pull a DeSantis?

Hmm, I dunno, Jacob. I kinda think Haley might pull a DeSantis: She thinks she can muddle through now, but in a couple weeks, if she hasn’t made any dent in Trump’s lead in South Carolina, she may decide it’s fruitless and pull the plug. She may want to avoid the embarrassment of losing in her home state. In any event, I am quite sure that Haley will drop out if she loses South Carolina outright — meaning I bet Super Tuesday won’t even be relevant this year.

—Nathaniel Rakich, 538

Jacob Rubashkin Image
Jan 23, 2024, 8:48 PM EST

Answer: Why drop out now?

Elliott, I think that the window for her to drop out after losing tonight probably closes pretty soon. It's a long month between now and South Carolina, but Haley seems set on making it to her home state. If a loss tonight wasn't enough to push her out, I'm not sure what will change over the next few weeks to alter that calculus. She's got a big ad buy coming down the pike in South Carolina (which, of course, could be canceled) and talks up the state all the time.

To me, the more fun question is whether or not Haley seriously contests the actual next contest after New Hampshire, the US Virgin Islands caucus on February 8. The USVI had been on my radar because the GOP there will conduct its caucus using ranked-choice voting, which I believe is unique among Republican contests, but in a two-person race, ranked-choice is a little less interesting.

—Jacob Rubashkin, Inside Elections

Related Topics