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For years on Black Friday, retailers have opened their doors before the crack of dawn so that consumers can take advantage of some of the year's most notable sales. But now online shopping has become a welcome alternative.
In fact, more money was spent on Cyber Monday than Black Friday last year, according to ComScore.
To help you navigate the myriad door-busters and online sales available throughout the shopping season, "Good Morning America" will compile all the deals here. This list will be updated regularly, so check back often.
Black Friday deals
Amazon: The online retailer is offering countless deals on Black Friday and in the days leading up to it, including savings of up to 40 percent off on name-brand toys; up to 35 percent off on select mattresses, furniture and area rugs; and up to 50 percent off select denim. But some of the best deals are for products and services from the company itself: the Echo Dot will sell for $24.00; and the Fire TV Stick 4K with Alexa Voice Remote will be $34.99; and Amazon is also offering deals at Whole Foods Market, Amazon Music, Audible and more. See the full list here.
Anthropologie: Everything is 30 percent off, no code needed, plus, free shipping.
ASOS: From Nov. 22-27, ASOS will offer 25 percent off all purchases with the code EPIC25.
Banana Republic: All regular-priced items are 50 percent off, no code needed, and cardmembers will receive an additional 10 percent off.
Barnes and Noble: In addition to offering 50 percent off the year's best young adult books and buy-one-get-one 50 percent off deals on toys, games and activity sets, Barnes and Noble will be selling its Nook tablet for $10 off, and the Nook Glowlight 3 for $30 off. Other Black Friday savings include 25 percent off S’Well water bottles, 50 percent off DVDs, and $5 stocking stuffers.
Bauble Bar: Bauble Bar is offering 30 percent off everything in stock, plus free shipping.
Best Buy: The electronics retailer offers free shipping until Dec. 25. On Black Friday, deals include $200 off the Toshiba 43-inch 4K Smart TV and the Samsung 65-inch 4K Smart TV, $130 off the Samsung 11.6" Chromebook and $100 off the Samsung Gear Sport smartwatch. There will be up to 40 percent off major appliances, too.
Chicco: In addition to offering 20 percent off on everything site-wide during Cyber Week, the baby brand is offering discounts on gear during Black Friday, including $50 percent off the Urban 6-in-1 Modular Stroller in Minerale, $90 off the Bravo Quick-Fold Stroller in Ombra and $80 off the travel friendly FastAsleep Playard in Dune. Looking for a new car seat? The KeyFit Infant Car Seat in Ombra will be $20 off!
Cost Plus World Market: 40 percent off all furniture! Plus, free shipping on orders $200 or more.
GameStop: Prices on various items will drop beginning Nov. 21 at 9 p.m. ET, including 65 percent off games, including Call of Duty and Grand Theft Auto 5, $70 off the Xbox One X (along with a free $50 gift card), and up to 63 percent off Nintendo Switch games. (That console will go for $299.99 and will also come with a free $50 gift card.)
The Gap: This one's easy: Save 50 percent off everything in store with the code BLKFRIDAY, and, until 11:59 p.m. PT, the store will take off an additional 10 percent off with the code TREAT.
Glossier: The beauty site is offering 20 percent off everything including their makeup, skincare sets and boy brow pomade. Free shipping on order over $30.
H&M: It's 30 percent off everything in store and online. Plus, free shipping with code 3238.
Home Depot: Stores are closed on Thanksgiving Day, but will re-open on Black Friday with a number of discounts, including up to $500 off with the purchase of six appliances or more, or $60 off when you pick up two appliances. Other deals include a Samsung steam washer/dryer for $351 off each; $50 off the 30-inch Piedmont Fire Pit; and $70 off a 268-piece mechanics tool set by Husky.
JCPenney: The department store is slashing prices throughout the store, including deals of up to 60 percent off designer luggage,60 percent off holiday decor, and hundreds of dollars off refrigerators and washers and dryers. Jewelry is being sold for up to 80 percent off, toys are going for 50 percent off, and there are clothing deals for men and women, too. and clothing For those looking to shop in-store, JCPenney is giving away coupons for $500, $100 and $10 while supplies last.
Kiehl’s: While in-store, Black Friday customers can look forward to picking up a Kiehl’s x Andrew Bannecker Holiday Tote for free with any $85 purchase, online shoppers can snag deals too. The Best of Kiehl’s Set, originally $66, will cost $39, and customers can choose between four deluxe samples with any order of $25 or more. Plus, for those who spend at least $45, Kiehl's will throw in a free limited edition makeup bag.
Kohl's: Some of Kohl's biggest deals include 60 to 70 percent off luggage, buy-one-get-one 50 percent off on top toy brands, and Chelsea Square three-piece bedding sets starting at $29.99. Some deals also include Kohl's cash incentives, including the Samsung 55-inch 4K TV for $549.99, the LG 49-inch 4K TV for $329.99, and the Nest Thermostat for $179.99.
Lowe's: Expect to save up to 40 percent off appliances and up to 50 percent off tools until Nov. 29. Doorbusters include $90 off a Char-Broil Advantage three-burner gas grill, $99 off a V6 and Boat handheld vacuum, and a $10 gift card with any purchase of a fresh-cut Christmas tree starting at $34.98.
Macy's: Stores open from 6 a.m. to 10 p.m., with door-busters until 1 p.m. Some of the best deals include up to 65 percent off select bedding collections, 40 percent off women's shoes and boots and 60 percent off designer coats. Apple Watch Series 3 will be $80 off, the Shark Ion Robot vacuum will be $250 off and there will be free gifts with select purchases, including Hugo Boss Weekender Bag or a Jimmy Choo duffel with specific fragrance purchases.
Nordstrom: Select items across all categories are 60 percent off until Monday Nov. 26. One rare deal being offered is the Sonos One voice-controlled smart speaker system for $174, $25 off the original price. The One speaker also has Alexa built in.
Old Navy: From Nov. 15-20, Old Navy will offer 40 percent off your entire purchase in stores and online, and from Nov. 21-23, that discount goes up to 50 percent. The store is also offering $1 cozy socks on Nov. 23, in-store only.
Puma: The athletic company will be offering 30 percent off with the code PUMAFRIDAY from Nov. 21-25, with some exceptions, and daily deals to boot. On Nov. 21, you can save 20 percent on accessories with the code DAILYDEAL1; on Nov. 22, there will be an extra 10 percent off sale items with the code DAILYDEAL2; on Nov. 23, you can take an added 20 percent off kids' footwear and apparel with the code DAILYDEAL3; on Nov. 24, the code DAILYDEAL4 will get you 10 percent off track suit separates; and on Nov. 25, running sneakers and apparel will be 20 percent off with the code DAILYDEAL5.
Sakara: The healthy meal delivery service is having its only sale of the year with 25 percent off. Enter code BLACKFRIDAY at checkout.
Sephora: Though Sephora was careful not to leak too many details in advance, the retailer did reveal that on Black Friday, many name brand items will be 50 percent off, including Urban Decay's $54 Naked Heat palette, Living Proof's Full Dry Volume Blast, and Ole Henriksen's new Makeup Your Glow set. Also, from Saturday until Monday, $90 online purchases will arrive with 10 free trial sizes with the code GOBIGGER.
Target: Stores open at 7 a.m., and for online shoppers, there will be free two-day shipping until Dec. 22. Some of the best deals include the Element 55" Smart 4K UHD TV for $199.99, the Samsung 65" 4K HDR UHD Smart TV for $799.99, and Nintendo Switch Mario Kart 8 Deluxe bundle for $299. The retailer is also offering 30 percent off the Apple Watch 3 for $199, normally $279. The Instant Pot Duo 6 qt., 7 in one pressure cooker will sell for $69.96, Hatchimals Surprise will go for $34.99, and the Amazon Echo will sell for $69. Some of the door busters will also include a free Target gift card with purchase, including the iPhone XS, which comes with a $250 Target gift card, pending activation.
Ted Baker: Fans of the clothing designer can get 30 percent off online from Nov. 22-26 and shop the sale in store from Nov. 23-26.
Ulta Beauty: Beauty fanatics will want to log on at 5 p.m. CT on Thanksgiving, or hit the store an hour later, as Black Friday beauty busters go live early. Expect deals including $10 mascara from brands including Tarte, Smashbox and Urban Decay; $40 off Chi for Ulta Beauty hairstyling irons; and a free 9-piece gift set with any $60 online purchase There are stocking stuffers for under $10, and plenty of finds for under $25, too. See more of our top picks here.
Urban Outfitters: On Black Friday only, Urban Outfitters is offering a buy one, get one 50 percent off offer, though some exclusions will apply. There is also free shipping for orders over $50.
Victoria's Secret: The retailer is offering buy one get one on sleep and lingerie.
Walmart: The retailer will offer big markdowns on a number items, particularly in toys and tech. Some examples include a 65" Class 4K Roku Smart TV for $398, an Apple iPad (6th generation) for $249 and Ryan's World Giant Golden Egg for $34.82. Walmart gift cards, worth $300 and $400, are also offered for select phone purchases.
Wayfair: Beginning Nov. 16 and ending at the end of the month, Wayfair is offering up to 80 percent off on rugs, up to 75 percent off on furniture, mattresses and small appliances, and up to 60 percent off nursery furniture, storage and organization units and kids' play sets.