'Don't buy it': Justin Bieber says H&M released new merchandise without his approval

Bieber accused H&M of releasing merchandise without his approval.

'Don't buy it': Justin Bieber says H&M released new merchandise without his approval
December 20, 2022, 1:19 PM

Justin Bieber is lashing out against clothing retailer H&M, claiming they created a line featuring his name and image without his approval.

Taking to his Instagram Stories, the singer told fans on Monday, "I didn't approve any of the merch collection that they put up at H&M .. all without my permission and approval [shaking my head] I wouldn't buy it if I were you."

He followed up with an additional statement, "The H&M merch they made of me is trash and I didn't approve it. Don't buy it."

PHOTO: Justin
Justin Bieber has accused H&M of releasing merchandise featuring his name and image without his approval.

"As with all other licensed products and partnerships, H&M followed proper approval procedures," H&M told "Good Morning America" in a statement.

While it's unknown what line the singer is referring to, a search of the clothing retailer previously listed a painted canvas tote bag that depicts the singer's face. The model was wearing a white sweater with Justin's image on the front.

The online store was also previously selling a pink hoodie that has lyrics "I miss you more than life" from Justin's "Ghost" printed on the front.

A further search of his name didn't yield more results. One of Justin's fan accounts did obtain images of the alleged collection and shared them to their personal Instagram.

Justin reacted to the fan's photo collection that showed hoodies, tees, bags, cellphone covers and charms in the comment section, doubling down on his claim that he didn't sign off on the new line. "When everyone finds out I didn’t approve any of this merch [shaking my head]," he commented.

However, it appears that now, all of the merchandise has been removed. H&M decided to stop selling the merchandise. In a statement shared with "GMA," the retailer stated that Justin’s license holder has confirmed that H&M had the right contracts in place and followed all proper approval procedures for each selected design.

"Nevertheless, out of respect for Justin, we removed the products from our site and stores, and we're working to find the best way to make use of them," H&M shared in a statement.

The fashion company has been Justin's merchandise partner since 2016."

In 2019, Bieber launched a collection of clothing called Drew House.

The unisex line was described as "ethically made in limited quantities in Los Angeles, USA," "a place where you can be yourself," and "wear like you don't care."

Today, Drew House offers things like outerwear and sweatshirts to tops, bottoms, tees and more.

Related Topics