Levi's leaves Beyoncé fans buzzing after teasing future collab: 'A New Chapter'

The denim brand posted a tease hinting at a future collaboration with Beyoncé.

September 24, 2024, 4:51 PM

Levi's has left Beyoncé fans buzzing after teasing a potential future collaboration.

On Monday, the denim retailer posted a red graphic of a woman that resembles the likeness of the music icon riding a horse while wearing a cowboy hat.

"INTRODUCING: A New Chapter," the brand captioned the post that also tagged Beyoncé.

Since posting, fans have already started sharing an outpouring of excitement.

The potential of a future partnership aligns seamlessly with Beyoncé's more recent country chic style amid the release of her "Cowboy Carter" album.

Beyonce watches as husband Jay-Z accepts the Dr. Dre Global Impact Award during the 66th GRAMMY Awards, Feb. 4, 2024, in Los Angeles.
Kevin Mazur/Getty Images

While the "Texas Hold 'Em" singer has not shared anything about collaborating with Levi's, she has been keeping busy with several other ventures.

In August, she announced the launch of a new whiskey brand SirDavis. The release was the result of the music icon's years-in-the-making joint venture with Moët Hennessy.

Ahead of her new liquor brand, Beyoncé also released a hair care brand Cécred.

The inaugural Foundation Collection featured eight products inspired by hair rituals from global cultures, and boosted with patent-pending advanced science, according to the company.

Related Topics