Pregnant Rumer Willis channels mom Demi Moore for Bumpsuit maternity campaign
Rumer Willis is starring in the maternity brand's newest campaign.
Rumer Willis is showing off her pregnancy in style.
The actress channeled her famous mother Demi Moore's unforgettable Vanity Fair maternity cover shoot while starring in Bumpsuit's latest campaign.
The actress is seen in several black and white photographs with her belly on full display as she poses gracefully.
The photos are a throwback to a then-pregnant Moore's August 1991 Vanity Fair cover spread, in which she is seen both nude -- covering herself partially with her hands -- and wearing a black bra and underwear, cradling her belly.
Throughout the Bumpsuit campaign, Willis is seen wearing the maternity brand's chiffon collection paired with briefs from the lounge collection.
Willis was such a fan of the Bumpsuit during the course of her pregnancy that the partnership developed organically, according to the brand.
"I'm so excited to partner with Bumpsuit, trying to find things to wear during each stage of pregnancy is so challenging, especially things that make you feel sexy and comfortable," Willis said in a statement.
She added, "I have been living in Bumpsuit. It's honestly the only thing I am wearing right now and plan to wear postpartum."
Willis, the eldest daughter of Moore and Bruce Willis, announced her pregnancy in December. This will be her first child with boyfriend and musician Derek Richard Thomas. The baby will also be her parents' first grandchild.
Moore also shared her daughter's pregnancy announcement in December, along with the caption, "Entering my hot kooky unhinged grandma era."
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