Jessica Seinfeld on Helping Families in Need With the Good Plus Foundation

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After tripping over clothes and gear her baby daughter had outgrown, Jessica Seinfeld decided to start a giveaway program.

From those humble beginnings came Baby Buggy, a major nonprofit that has donated 20 million items to needy families across the country. Now, Baby Buggy is getting a rebrand: the Good Plus Foundation.

“We’ve outgrown our name, which is a great thing,” Seinfeld, the wife of comedian Jerry Seinfeld, told “Good Morning America” co-anchor George Stephanopoulos. “When I started this organization 15 years ago, I had no idea this simple idea would take on the life that it has.”

The organization provides goods and services for families in need, but rather than offering just a handout, it also offers a hand up by working as an incentive program.

For example, a mom who opens an education savings account for her child will receive a stroller, or a father will get a crib after he participates in a parenting program.

“What we do is pair tangible goods with transformational services,” Seinfeld said. “Tangible goods like strollers and cribs and diapers with programs like getting your GED or parenting support and so, it’s goods plus the services and education.”

One mom, Cindy, came to the organization while pregnant, living in a shelter and working two jobs.

“It’s such a beautiful company,” Cindy said on “GMA.”

“They got everything that my son needed for the first few years of his life and with their help I was able to go and accomplish my goals; go back to school, get my day care’s license and finish a book. When my son was diagnosed with autism, they came and said, ‘You know what, we’ll take care of it.’ They bought him all these special-needs toys, which was just beautiful to me and for that I’m going to be grateful forever.”

George Stephanopoulos’ wife, Ali Wentworth, who is a member of the foundation’s board of directors, surprised the women with some special child care gifts in honor of their achievements.

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