Idris Elba Joins Fight Against Ebola

The actor with Sierra Leone roots says 'he's going viral to fight the virus.'

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"If you care about any part of the world you should care about Ebola –- I don’t know how else to spell it out," the actor told ABC News. "It's a very human problem, not just a regional one."

Elba, who was raised in New York, said he had never been to Sierra Leone but he has a lot of family there. He said he decided to help raise awareness for the Ebola crisis out of a sense of responsibility.

"I want to be careful not to sensationalize this because of who I am but I want to utilize my fame to give a message," Elba said. "I’m going viral to fight the virus, so to speak."

One plan of action Elba said he is exploring is to put pressure on the mobile phone carriers in West Africa to send out text messages to educate the public about safety and prevention. He pointed out that more than 70 percent of people in Sierra Leone use a cell phone, so it would be an effective way of getting the word out.

Elba said he is hugely concerned about what happens next, especially with so many women, caregivers and young people hit with Ebola.

"I'm trying to help get people motivated and re-motivated by redesigning the message on the shop floor, so to speak," he said.

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