Obama's Other Spin Doctor

PHOTO: DJ Adam 12 meets Barack Obama for the first time at the House of Blues in Los Angeles, Sep 26, 2011.ABImages
DJ Adam 12 meets Barack Obama for the first time at the House of Blues in Los Angeles, Sep 26, 2011.

President Obama employs advisers, strategists, speechwriters. But here's one job that sounds as if it might be the most fun: Presidential DJ. Instead of spinning speeches and debates, these guys spin music to keep up the energy at campaign events, receptions and fundraisers.

DJ Cassidy, who has been employed by the president since 2009, was first hired to play at the mid-Atlantic inaugural ball. Since the inauguration, he has spun for the president a number of times. He was in charge of the playlist at Obama's 50th birthday bash, a White House dance party, a Gen44 reception for Obama's 51st birthday and most recently at the Democratic National Convention.

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But Presidential DJ isn't a one-person job. DJ Adam 12, formally known as Adam Bravin, has spun for the president a number of times and booked his first gig by chance.

"I was in the right place at the right time when I got the first gig," Bravin told ABC News.

"I was DJing in the VIP room of a club in Hollywood, and a woman came up to me at the end of the show and told me that her boss would love me." Bravin said the woman complimented his consistent energy and ability to "read the crowd."

"I didn't know who she was," Bravin said. "When she handed me her card, I looked down and it said, 'Obama 2012.'" She happened to be one of the campaign's event coordinators.

Since then, Bravin has played about five events for Obama.

But Presidential DJ is no easy job. It requires research, Bravin told ABC News. When asked if Obama had any special requests, Bravin said, "They told me that they trusted me and like what I do. They didn't ask for anything specific."

Bravin said that although the campaign didn't limit his artistic expression, he didn't go into campaign events blindly. "I'm smart enough to do a little research before playing for the president. I looked up the president's Spotify playlist and found out what he likes. Also, I know he's from Chicago and got some music from there. That's basically how I came up with my game plan."

Bravin, who has played for superstars such as Michael Jackson and Dr. Dre, said that playing for the president is the ultimate gig for a DJ. As for the reward, Bravin said it's not about the money.

"It is really about being able to help the campaign. It's about letting people know that they should do all they can to help get the president re-elected." Aside from supporting the president, Bravin said there was one other payment that made it worth it.

"Seeing how impressed my mother is, is payment enough. And she is a tough woman to impress."

You can follow DJ Adam 12 on twitter at @DJAdam12